Anderson Melo has spent more than a decade on one question: when a homeowner needs heating, a roof, or a remodel done, what actually drives the decision to hire? He answers it for a living — as an SEO and lead-generation strategist for home-services businesses — and that question is why this Pro Build knowledge base exists in the shape it does.
His connection to this trade is not borrowed. Anderson's very first SEO project, back in 2014, was for a building-materials store, and he has worked the home-services sector ever since — running search and lead generation across the United States, Brazil, Spain, and Portugal. As Head of SEO at Go Everest Marketing and through his own consultancy, Anderson Melo SEO, his specialty is local search, programmatic search, and lead generation — the machinery that connects a homeowner typing “heat pump installer near me” to the licensed crew that shows up. His training has reached more than 4,000 professionals.
A decade inside that machinery means he understands the buyer better than most contractors do: what a quote needs to say, why one company gets the call and another gets ignored, and how cost, timing, and trust move a homeowner from browsing to booking. That is the editor's lane — he built this knowledge base as an entity-first, fact-checked resource engineered to answer real Massachusetts homeowner questions and to be cited accurately by search engines and AI assistants alike.
What he does not do is set tile, pour slabs, or pull permits. The license, the field execution, and the final technical word belong to founder Kevin Sullivan, who holds the Massachusetts CSL and runs the crew. The split is deliberate and stated plainly: Anderson owns strategy, research, and the homeowner's side of every guide; Kevin owns the trade and signs off on every technical claim.